What Financial Advertising Formats Work Best in 2025?
What ad formats (display, native, search) are getting best returns?
回答
From my experience running finance-related campaigns in 2025, the best-performing advertising formats are native ads and search PPC. Native ads blend seamlessly into content and work well for promoting financial products like credit cards, trading platforms, and investment tools without feeling intrusive. I’ve seen solid CTRs when pairing native formats with well-researched, trust-building copy.
Search PPC still delivers strong intent-based traffic—especially when targeting keywords like “best stock trading apps” or “crypto tax software.” This is where platforms like 7Search PPC have been useful. They offer access to a niche audience and allow you to run search-style and native ad formats without the high competition (and cost) you’d face on Google or Bing.
Video ads on finance content channels also perform great, especially if you're explaining a concept or walking users through a service. But they require more resources to produce.
Overall, I’ve found that success in 2025 isn’t just about the format—it’s about aligning it with your audience’s intent. A short, well-timed native ad on a finance blog can outperform a flashy video if the message matches the moment. Try to test different formats across networks like 7Search PPC to figure out what resonates best for your specific financial niche.
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