How to reduce CPC in antivirus PPC campaigns?

回答

• smithenglish2025/06/26 21:05

  To reduce CPC in antivirus PPC campaigns, follow these strategies:

  Use Long-Tail Keywords – Target specific search terms with lower competition.

  Optimize Ad Quality – Write relevant, high-CTR ad copy to improve Quality Score.

  Geo-Target Wisely – Focus on regions with cheaper clicks and good conversion rates.

  A/B Test Creatives – Continuously refine ads for better engagement.

  Use Negative Keywords – Filter out irrelevant traffic.

  Platforms like 7Search PPC help lower CPC with advanced targeting, keyword tools, and quality traffic controls.

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